Marketing Strategy and Fulfillment
Strategy is about mapping back from the desired outcome. We focus the same level of rigour (and none of the mortis) whether it’s a strategic marketing plan for your entire organization, a package, a website, an ad, business card or even a cocktail napkin. There must be a clear reason, that desired and measurable outcome, when we undertake a project. Rarely do we create materials for their own sake. We draw our inspiration from toddlers. Why? Why? Why? Mercilessly asking and drilling down. Why are we doing this? Why are we here? Answering the why and the how is easy. What and when will sort themselves out soon after. Who, however, is every bit as important as the why. We are, to some extent, pedantic about that as well. We can help define and segment your targets so as to leverage our resources with the greatest efficiency. Like our namesake, it might not always be pretty, but it's always pretty damned good.

Marketing must be more than cool tactics that make a lot of noise but deliver little. It's about mapping back from a desired outcome and beating a relevant path to it.

At Tugboat, we focus the same level of rigour (and none of the mortis) on every endeavour because everything communicates. There must be a clear reason, that desired and measurable outcome, when we undertake a marketing project – for any culture, in any language. Rarely do we create materials for their own sake.

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