SUMMIT ORGANIC 10' BOOTH AND PRODUCT SHOWCASE
Trade show booth - the concept was to create fresh messaging for Taylor Farms’ organic practices. So many companies trumpet about what they don’t do, and very little about what they proactively do to be considered organic, beyond simply avoiding the use of pesticides. The leading message, therefore, is about the sustainable practices Taylor Farms “embraces” to go well beyond the letter of what’s required.
Product Showcase - Taylor Farms wanted to illustrate the ease of using their healthy juicing “kits”. Tugboat created an eye-catching display to convey a message of vitality and health, achievable with only a few key ingredients - TF’s Power Greens being, of course, the main requirement. Tugboat created colourful background graphics and used a lighthearted informal font to convey a vibrant message using printed callouts that highlighted the actual placed product and process.