EVENTS & PROMOTION

JIND Fruit Co. launched their Summer Breeze apples at Whistler's Cornucopia. JIND was an event sponsor and we activated pretty much anywhere they would let us. We were at the Chef Competition, the House Party, the Trade Tasting and both nights of Crush. We even managed to crash Masquerave.

The House Party, which took place on the first night of the festival, saw a run on our vegetarian creation on the Viking Stage. We were churning out apple-tizers as fast as we could plate them. Fresh-puffed papadum with pan-fried paneer, chana masala, custom Summer Breeze apple-tomato chutney topped with julienned Gala apple.

Sommelier Nessa van Bergen created unique pairings that matched different Summer Breeze apples to the most popular wines, mating the flavour profiles in ways that got attendees thinking differently about apples. Cabernet Sauvignon paired with a disc of Golden Delicious topped with Mission Fig and cilantro was one pairing and Pinot Gris, in a torrid ménage with a disc of Ambrosia embellished with lemon and toasted almonds was another. There was a secret pairing for those walking by with bubbly: McIntosh with dulce de leche and a pinch of sea salt.

JInd Fruit Co.

If you're going to describe how something tastes, GO BIG!