BRAND IDENTITY

There is no “head of the table” with a circular identity. The notion of a circle is one of sharing, strength and fluidity. The breaks in the circle allow movement in and out, in all directions. The resulting notion of a life-preserver finishes the message. The guiding principle of the Centre is to be always the right door to walk through. The life-preserver image captures this sentiment.

Surrey Women’s Centre


Courage, Equality, Leverage, Impact and Voice. SWC is a resource centre for women and children who have experienced domestic violence, sexual assault, child abuse and other forms of family violence. “Victim” is not a word often heard used by staff. "Change the Definition of Victim" is a reflection of a long-held mission.